How to

I have been writing blog posts for the last two years and have written hundreds of blog posts already. And I’m getting this question each and every day, “how to write blog posts that get ranked on Google”. In my years of experience, I realized that blogging isn’t just writing massive paragraphs that are difficult to understand. It is about writing engaging and educating content in understanding language. 

There are certain things that you need to understand to write a blog post like a pro. In this blog, we are going to study how to write a blog post like a pro. Let’s get started

Table of Contents

• How to write blog post like a pro
• FAQ

1. Understand your audience

The first thing in blogging is to know thoroughly about your target audience and their characteristics. A good blog should have a purpose; it should educate someone or solve specific problems, etc. I’m not speaking about the people who are reading it. And I’m actually talking about the people who you want to read it, or your target audience. You don’t want to write a blog that doesn’t meet anyone’s purposes; you need to address the audience’s needs and challenges and suggest ways to fix them.

The first thing you need to understand is audience personas and what are the challenges faced by them. You can understand this with the help of social media, specific groups, and Google. The next step is that you need to find effective ways to overcome these problems and write them into your blog.

2. Keyword Research

The next and most important thing is keyword research. Keyword research is used to identify top phrases and search terms. It helps you know which keywords are relevant to your audience and increase traffic to your blog. 
You can find a lot of keyword research tools available on the internet. I have tried most of them and my personal choices are,

Google Keyword Planner and Semrush

How do I use Google Keyword Planner for keyword research?

Let me show you how to find ranking keywords using Google Keyword Planner. Google Keyword Planner is a free tool under Google Ads where you can find ranking keywords for your blog.

At first, you need to open Google Ads. Then head into the “Tools” section and select Keyword Planner. Now you will see these two options: “Discover new keywords” and “Get search volume and forecasts.” Select the Discover new keywords option. Now you will get an interface like this:

Let’s consider your blog is on the topic of “How to Make Money Online.” Let’s enter the base keywords “money online” and “how to make money online.” and select the specific country or location.

Now click on the Get results. 

 

Now you will get keyword ideas and metrics like average monthly searches (volume), YoY change, competition, etc. You will also have the option to filter your searches. Keywords with high volume and low competition will always be easy to get ranked in Google. 

3. Analyze SERP (Search Engine Result Page) for the chosen keyword

We have gone through how to perform keyword research. And we have got a lot of relevant and high-performing keywords. Let’s assume that we have chosen the keyword “how to make money from home” as our target keyword for our blog post. 
Now you have to enter the chosen keyword in Google and search for it. 

Now you should thoroughly analyze the top-ranking domains. You will get to know the keyword difficulty here. You can see what kind of blogs are getting ranked, whether it is guides, listicles, reviews, etc. Now you will get an insight about how your blogpost should be.

You should go through the individual blog posts and find the average article length and word count. You will get to know the ideal word count for your blog to get ranked easily. You can simply use Chrome extensions like “Article word counter” to find word count. 

You should also take a look at meta titles and descriptions to find attractive titles and descriptions and also analyze how rich and informative their snippet is. 

Following these will help you make an attractive and catchy snippet. 

4. Maintain a proper structure

If your blog post is very long, like 2000+ words, no one is going to read it from start to end. They will end up quitting reading somewhere in the middle with partial information. It is important to focus on quality over quantity. The ideal word count for a blog is 1000 to 2000 words. 

It is important to make your blog post easy to read and scannable for your readers. Everyone hates long paragraphs and tons of difficult words. It is very important to make your paragraphs short and easily readable. 

Using subheadings will make your blog post easily scannable for the readers. You can use H1, H2, and even H3 with their priority. You should definitely use numbered lists and bulletpoints to make it easier to read. 

The next one is a bonus tip. You don’t need to write in complex phrases and language. Make it easy with simple and understandable language. Write like you talk. 

5. Add images and videos

You should add images and videos to make your blog visually appealing. Everyone hates a blog post with tons of paragraphs without images or videos. If you are writing something and you added images or videos that are closely related to the topic, it will make your blog post interesting.

PRO TIP : YOU CAN USE ONLINE TOOLS LIKE CANVA TO MAKE FREE IMAGES WITHOUT COPYRIGHT

6. On-Page SEO

On-page SEO will help your blog rank higher on search engines. Make sure that the content is unique and relevant. 

The next thing is image optimization. You should optimize image size and quality. Also describe every image with alt text. 

You should include the target keyword in the first 100 words. 

Use external links in your blogs. 

You should use an eye-catching meta title and description. And also use your target keyword in the URL. 

7. Checking Grammar and Publishing

Here comes the last step: proofreading and publishing. We all make minor grammar and spelling mistakes while writing. After writing the blog post, you should go through the blog from start to end. You can fix minor grammar and spelling mistakes during this step. 

You can use tools like Grammarly to check grammar mistakes. You can publish your blog post after completing proofreading.

FAQ (Frequently Asked Questions)

• What are the different types of blogs? And how to write them like a pro? (how to write blog posts like a pro?)

There are various types of blogs based on their tone and purpose. Eg: Personal blogs, Travel blogs, Affiliate blogs, News blogs, Fashion blogs, Case studies, etc. Then the question is, ‘how to write blog posts like a pro?’ It is simple: write like you speak.

• How to write a blog post that ranks higher on Google OR how to write a blog post for a better Google ranking?

The next question I’m getting is, ‘How to write a blog post that ranks higher on Google? You should write blogs on relevant topics and create valuable content to rank your blog higher on Google. And you should optimize the blog for search engines for better rankings.