5 Best Email Marketing Platforms in 2025

Email marketing is a part we can’t avoid when coming into online business. Sending emails that personally target individuals or a group of people with the intention of making a relationship with our business is called email marketing. It is one of the best marketing strategies to target your potential customers, get leads, and increase revenue. If you want to boost your sales and engagement in just a few clicks, the best email marketing platform is all you need. In this blog, you will find the best email marketing platforms to use in 2025. 

TABLE OF CONTENTS

• Best Email Marketing Platforms in 2025
• Conclusion
• FAQ

1. Selzy Automation

Selzy automation is my first choice when it comes to email marketing. If you are a beginner or want to boost your business with email marketing without any previous knowledge of any email marketing platforms, Selzy Automation is your best choice. It is very beginner-friendly, which makes it a perfect fit for both beginners and professionals. Selzy Automation has everything you need for email-driven growth. It has three features: an easy start feature, Advanced features and Personal assistance.

It has pre-made blocks and templates so that you can create emails easily by drag and drop. You can send bulk personalized emails, and it also has an email verifier. You also get the opportunity to analyze your campaigns and make data-driven results.

Pricing and Plans:

It is very affordable for everyone, and it also comes with a free plan.

2. Active Campaign

Active Campaign is the second on my list. Active Campaign has a 94% email deliverability rate, which is higher than HubSpot and Mailchimp. Active Campaign provides email marketing, marketing automation, CRM, and sales automation services.

Not going to lie, Active Campaign is the best when it comes to personalized email content. You can generate more clicks with each highly relevant piece of content every single time. For each segment, you can change the hero section image, preview copy, and subject lines to check which performs the best. Consider tags to be each contact’s equivalent of a sticky note. Each person can be given an attribute, tagged contacts can be grouped together, and new tags can even be automatically created depending on behaviors, actions, and integrations.

You can create your own email design by drag and drop, and it also has 250+ pre-built templates. You can generate subject lines, content, and call to action with the help of an AI email generator in Active Campaign. And it has a dedicated team that provides live chat and email support. 

•  Create an email campaign for every occasion

Pricing and Plans:

Price will vary with the contacts you have. Here I’m providing the prices and plans for 1000 contacts. You can also get a 14-day free trial with email signup.

3. Omnisend

The next email marketing platform in this list is Omnisend. Omnisend is the best email marketing platform for e-commerce stores because of the various features that they offer. If you are running a Shopify store, a WooCommerce store, or an e-commerce store, it is the best fit for you.

 You can create professional emails in minutes with customizable templates. If you are running multiple stores, you can share your saved templates over the connected stores. Omnisend provides a drag-and-drop email builder that has dynamic content blocks (product picker, unique discount codes, product recommendations) perfectly tailored for e-commerce. You can target an audience by their shopping history and related data. The best thing is that you can track your campaign results through campaign reports and campaign click maps.

It has a dedicated page that helps migrate your data from other email marketing platforms to Omnisend.

Pricing and Plans:

It provides a free plan. The pricing and plans vary with the number of contacts you have. 

For 501-100 contacts:

4. MailChimp

Mailchimp is considered the king of email marketing, and most of its users get 25x ROI (return on investment). You can target customers easily based on their behavior and interests with the segmentation tool. Its AI assistant will help you write winning headlines, subjects, etc. Mailchimp has amazing pre-built templates that help you personalize your emails. 

Pricing and Plans:

It provides a free plan for its users, and premium version prices vary with the contacts you have. Here I will provide the plans and prices for 500 contacts.

Signup: MailChimp

5. Constant Contact

Constant Contact is one of the best email marketing platforms available in 2025. You can create emails easily with the drag-and-drop editor, and it also has hundreds of pre-built templates that are automatically adjusted for every type of screen. Every template is highly mobile-responsive and can be edited easily. Constant Contact is the perfect fit for email newsletters.

Pricing and Plans:

CONCLUSION

The best email marketing platforms will vary based on your specific needs and budget. Define your goals (e-commerce sales or newsletters) and choose the perfect fit for you. You should try a free trial to check the features and relevance before purchasing the premium plans.

FAQ (Frequently Asked Questions)

• How do I choose the right email marketing platform (best email marketing platform)?

Email marketing is popular and going stronger even in 2025, but choosing the right platform (best email marketing platforms) is very difficult. But you can choose the right platform (best email marketing platforms) without any difficulties by following these things. The first thing is you have to define the function of your business and what your goals are with email marketing. 

The second is that you have to check the size of your contacts. Don’t forget about your business and team size and budget. And the last thing is that you have to try the free trials before choosing the premium plans.

• How do the best email marketing platforms leverage your business?

Email marketing is one of the best marketing methods that businesses can try. It will build customer relationships through targeted and personalized content, contributing to business growth. All you need to do is choose the best email marketing platforms for your business. The best email marketing platforms will be cost-effective, drive sales, nurture leads, and enable automation.

Pranav Kamal

Pranav Kamal is an expert social media marketer and blogger with two years of experience in the industry. Passionate about digital storytelling and audience engagement, and have been a part of successful marketing campaigns across various platforms.

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