How to Get More Engagement on LinkedIn: 10 Proven Strategies in 2025

LinkedIn has evolved from a regular job-seeking site to a strong platform for personal branding and networking. However, with more than 1 billion users, you must engage with your content in a genuine and meaningful way to stand out.

Whether you’re an entrepreneur, marketer, job seeker, or executive, understanding how to get more engagement on LinkedIn is crucial in 2025. This blog shares 10 proven strategies (backed by data and real user behaviour) to help your content rise above the noise.

How to Get More Engagement on LinkedIn: Proven Strategies

1. Optimise Your Profile Before You Post

Think of your LinkedIn profile as your landing page. Before people like, comment, or follow, they’ll check your profile.

Tips:

• Use a professional, high-quality profile photo
• Write a headline that explains who you help and how
• Make your “About” section story-driven and keyword-rich
• Feature your best content or achievements using the “Featured” section

This step builds trust, and trust fuels engagement.

2. Post Purposefully: Content That Sparks Discussion

People interact with informational, entertaining, or emotionally stirring content.

Types of posts that do well:

• Lessons gained from errors or setbacks
• “A day in the life” or behind the scenes.
• Postings that are in the form of lists (“3 Things I Wish I Knew Before…”)
• Milestones or posts of appreciation
• Posing intelligent, open-ended enquiries

3. Master the First 3 Lines

LinkedIn cuts off your post after 3 lines on mobile. If you don’t hook the reader immediately, you lose them.

Great hooks include:

• A surprising stat: “80% of professionals make this LinkedIn mistake…”
• A personal story: “Last year, I almost gave up. “Here’s what happened next.”
• A strong opinion: “Stop telling people to ‘network more’ if you can’t teach them how.”

Use whitespace and line breaks to keep posts scannable.

4. Ask (the Right) Questions

Posts with thoughtful questions at the end often drive more comments.

Examples:

• “What’s one leadership lesson you learnt the hard way?”
• “If you could give your 25-year-old self one piece of advice, what would it be?”

Avoid yes/no questions. Prompt discussion, not simple answers.

5. Use Hashtags Wisely

Hashtags make your content discoverable, but using too many or the wrong ones can affect your reach badly.

Tips:

• Use 3–5 niche-relevant hashtags
• Avoid general tags like #LinkedIn or #Career unless highly relevant

6. Try New Formats

Native content is king in 2025. The more time users spend on LinkedIn because of your content, the more reach you’ll get.

Formats that drive engagement:

• Native videos (especially under 90 seconds)
• Document carousels (PDFs you upload directly)
• Polls (keep them genuine and meaningful)
• Images with real people, not stock photos

Don’t be afraid to mix it up.

7. Build Community

LinkedIn rewards genuine connections more than vanity metrics.

Tips:

• Join conversations in your niche daily.
• Support other creators by resharing or commenting with your thoughts.
• Use LinkedIn DMs to build real relationships.
• Your network is your net worth on LinkedIn.

8. Post when your audience is most active

Best times to post (in your time zone):

Tuesday to Thursday

8:00 AM to 10:00 AM or 12:00 PM to 2:00 PM

Avoid late evenings and weekends unless you know your audience is active then.

Pro tip: Consistency matters more than volume. Aim for 3–4 quality posts per week.

9. Study what works and repeat it

Check which of your posts get the most comments, reactions and shares.

Look for patterns:

• Topic (personal vs. professional?)
• Format (text-only vs. carousel?)
• Tone (storytelling vs. how-to?)

Then do more of what works. LinkedIn growth is 80% listening and 20% creating.

10. Use the Power of Comments (Before and After You Post)

• Comment on 5-10 relevant posts in your niche 30 minutes before you publish
• Respond quickly to comments on your post (especially in the first 1 hour)
• The LinkedIn algorithm rewards engagement loops. More comments = more reach.

Conclusion

The LinkedIn algorithm may evolve, but human behaviour doesn’t change. We respond to honesty, value, and connection. If you consistently show up with content that speaks to your audience, engagement will follow.

So start today. Write the post. Ask the question. Share your story.